Fred Wallberg

As Chief Marketing Officer for Craft Health Group, Fred Wallberg leads the strategic alignment of marketing across all Craft Health sub-brands—Craft Body Scan, Craft Concierge, Craft Men’s Clinic, and Tulsa Accident Care Center. He plays a key role in advancing Craft Health’s mission to redefine healthcare through innovation, prevention, and personalized care. 
 
With more than 15 years of marketing leadership, Fred brings deep expertise in go-to-market strategy, brand development, and high-performing team building. His career spans scaling startups to national recognition, managing multimillion-dollar budgets, and driving measurable growth. Among his proudest achievements is helping transform a B2B SaaS company from a basement operation into a household name. Proof of his ability to blend strategy with execution and vision with results. 
 
Born in Sweden and fluent in Swedish, Fred earned a Bachelor of Science in Journalism, Marketing, and City Planning from the University of Arizona and an MBA from the University of Oregon’s Lundquist College of Business. His multidisciplinary background allows him to unite creative storytelling with analytical precision. 
 
Fred’s connection to Craft Health is personal. After witnessing his mother’s battle with breast cancer, he developed a deep belief in early detection and preventive care. “In one way or another, I’ve always been part of protecting, saving, or bettering lives,” he says. “That’s what drew me to Craft Health. It’s at the forefront of helping people take charge of their own health.” 
 
A collaborative and values-driven leader, Fred believes the best teams thrive on trust, clarity, and curiosity. His leadership style mirrors Craft Health’s culture of innovation and integrity. Encouraging experimentation, accountability, and continuous learning. 
 
When he’s not leading marketing strategy, Fred enjoys spending time with his wife and their three kids or traveling together. He’s inspired by thought leaders like Mel Robbins, whose work helps simplify complex ideas into actionable insights. 
 
Fred’s strategic vision and personal sense of purpose make him an essential part of Craft Health’s executive team. Helping shape a future where healthcare is proactive, connected, and focused on what matters most: people.